Glossary · 18 terms
Store-App Glossary
The vocabulary that actually changes an app decision, defined plainly. If a pricing page or a dashboard uses it, it is explained here.
Email & SMS
- Abandoned-Cart Flow
- An automated message sequence to shoppers who left items in the cart.
- SMS Consent (TCPA)
- The express permission US law requires before texting marketing to a customer.
Reviews & UGC
- UGC
- User-Generated Content — customer photos, videos, and reviews used in marketing.
- Social Proof
- Evidence that other people buy and like a product — reviews, ratings, counts.
Page Builders
- Page Builder
- A drag-and-drop app for building store pages beyond the stock theme.
- CRO
- Conversion Rate Optimization — improving the percentage of visitors who buy.
Dropshipping
- Dropshipping
- Selling products a supplier ships directly to the customer.
- 3PL
- Third-Party Logistics — an outsourced warehouse that stores and ships your stock.
Helpdesk
- Helpdesk Macro
- A saved, reusable reply template for common support questions.
- CSAT
- Customer Satisfaction score — usually a post-conversation rating.
Analytics
- LTV
- Lifetime Value — total revenue an average customer generates over their life.
- AOV
- Average Order Value — revenue divided by number of orders.
- Attribution
- Working out which channel or ad actually caused a sale.
Subscriptions
- Churn
- The rate at which customers or subscribers cancel over a period.
- Subscription Retention
- Keeping subscribers active — the economics of recurring revenue.
- Post-Purchase Upsell
- A one-click extra offer shown right after checkout completes.
Getting Started
- App Stack
- The set of apps a store runs on top of its ecommerce platform.
- Headless Commerce
- Running a custom front end on top of a platform’s commerce back end.