Glossary · Analytics
AOV
AOV (average order value) is total revenue divided by order count over a period. It is the lever behind bundles, free-shipping thresholds, and upsells: raising AOV makes the same traffic worth more. Most analytics dashboards track it by default, and many app categories — post-purchase upsells, bundling, subscriptions — exist mostly to move it.
Related terms
Reader favorites
The short list — full rankings live on the best-tools page.
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