Glossary · Analytics
Attribution
Attribution is the practice of assigning credit for an order to the marketing that drove it — a Meta ad, a Google search, an email click. Since privacy changes cut what ad platforms can see, stores increasingly use first-party pixels and post-purchase surveys to reconstruct the picture. Attribution apps differ mainly in their models; treat any single model as an estimate, not truth.
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Reader favorites
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Klaviyo
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Zendrop
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Omnisend
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