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Store Apps 101

The first loadout: which apps a new store actually needs, which jobs the platform already covers, and how to keep the stack lean enough that every subscription earns its line item.

Where to start

Glossary terms

App Stack
The set of apps a store runs on top of its ecommerce platform.
Page Builder
A drag-and-drop app for building store pages beyond the stock theme.
CRO
Conversion Rate Optimization — improving the percentage of visitors who buy.
Headless Commerce
Running a custom front end on top of a platform’s commerce back end.

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