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Email & SMS Marketing
The channel a store owns outright. How the major platforms price by contact, which automations pay for the subscription on their own, and where SMS consent rules set the boundaries.
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Head-to-heads
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Key terms
Glossary terms
- Abandoned-Cart Flow
- An automated message sequence to shoppers who left items in the cart.
- SMS Consent (TCPA)
- The express permission US law requires before texting marketing to a customer.
- LTV
- Lifetime Value — total revenue an average customer generates over their life.
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